Kolkata, Sep 15 (UNI) Hulladek Recycling Pvt Ltd, Eastern India’s fastest-growing e-waste management company, launched a nationwide e-waste collection drive, named the Festive Edit on Thursday.
The initiative, launched by Kalyan Rudra, Chairman, West Bengal Pollution Control Board, is a part of Hulladek’s sustained efforts to create awareness regarding the proper disposal and recycling of e-waste.
Present on the launch of Festive Edit were Meghdut Roy Chowdhury, Co-Founder & Chief Evangelist, Y-East & Executive Director & Chief Innovation Officer, Techno India Group, Shradha Saraf, Chairperson, FICCI, Ajay Mittal, Director, India, and South Asia, Earth Day Network, and Rahul Maheswari, Member, Climate Change, Young India, amongst other prominent persons.
The Festive Edit is a mega e-waste collection drive, the first of its kind being undertaken nationally, where Hulladek collaborates with 20 sustainable organizations like Y-East, Young India, Earth Day Network, FICCI, Inner Wheel, AIWC, Beejum, Paryavaran Sangrakshak, and others.
The Festive Edit would conduct a nationwide e-waste collection drive and, in the process, create awareness amongst the masses regarding the imperativeness of a greener and cleaner world.
“During the festivals, we do clean our homes and get rid of all kinds of waste. It is important that this waste is recycled in a proper manner, especially e-waste. Hence, we have started this nationwide initiative in association with our partner organizations. We do hope to collect huge quantities of e-waste through this initiative,” said Nandan Mall, Chairman and Managing Director, Hulladek Recycling Pvt Ltd.
To date, only a minuscule percentage of the Indian population is aware of the proper recycling of e-waste. The rest unwittingly contributes to the huge pile that goes to landfills and water bodies, leading to increased electronic waste pollution.